Sharing dreams through the magic of Disney on Ice.
Role / Services:
- Media sponsorship
Disney on Ice tours Australia each year with a new ice extravaganza. Keeping communications fresh to appeal to the digitally savvy female 25-44 year old target market requires innovation and experimentation.
Whilst taking an entrepreneurial and daring approach to brand engagement this legacy United States based company has never veered from its vision and purpose-to entertain, inform and inspire via storytelling.